The Listing
- Online Portals
- Boards
-Brochures
- Socials
The Unmissables
- - Fact Sheets
- - Signature Property Biographies
- - Real Reviews
- - Emailers/Letters
The Essentials
- - Blogs/Newsletters/SEO Copy
- - Social Posts/Captions
- - Profiles
- - Job Advertisements
The Listing
Option I.
A concise snapshot.
Eloquently highlighting the important points without the fat.
For the smaller home or commercial property.
Up to 2 hours' writing time + travel & preparation.
Option II.
Encapsulating character.
Expressive descriptions designed to entice, with space to stand out.
For the family home or larger commercial property.
Up to 3 hours' writing time + travel and preparation.
Option III.
Evoking emotion.
Magnetic words crafted to inspire. Storytelling with purpose.
For the remarkable and one-of-a-kind property.
\Up to 5 hours' writing time + travel and preparation.
Contact
- email@domain.com
The Unmissables
Fact Sheets
If every feature of a home made an appearance in a listing's description, you'd need to allow fifteen minutes just to get through it.
This doesn't mean that such inclusions are omitted entirely from marketing material. Far from it. There is a way to get useful information across to a buyer without breaking every marketing rule ever written.
Speaking to a vendor, I go through the home in detail, taking down standouts that deserve to be shared.
Why it's important to you:
Making sure a buyer is comfortable with the situation they're signing up for is critical. A great way to do this is to add a concise and professionally written fact sheet to your open home arsenal. A buyer will be able to take home an easily memorable summary of the home, easing their mind and setting your listing apart from those in the stack of brochures accumulated on a Saturday.
A home for each and every inclusion, including those that would otherwise clutter listing copy.
Full page.
Signature Property Biographies
There's a unique story to every home.
Asking a range of simple questions, I tap into why a vendor loves their home. Nobody knows the true pull of a property like a vendor and articulating their anecdotes, wisdom and stories in this format is an asset buyers will always cherish. This could emphasise an architectural vision, Sunday evening roasts or a multitude of other tales.
Any serious buyer would latch onto a chance to delve into design motivations and hear about the neighbours over the road or Gino at the corner café.
Where you come in:
A centrepiece of an open home display, with take-home copies or QR codes ready for prospective purchasers. It complements brochures and tells a personal, relatable story.
The most compelling, moving, targeted persuasive material you could ever ask for.
Half, full and two page options.
Real Reviews
"Professional and easy to deal with, 5 stars" – Vendor
A perfect example of a stock, vendor-written testimonial. Believe it or not, your vendor would love to go into more detail and give you a promotional push. They just need a hand.
As elaborate or to-the-point as you'd like, I'll liaise with your vendor and compile a sparkling, sincere recap. They will mean every word and sign off before it's back to you.
Why it's important to you:
A truthful, glowing, anecdotal summary for listing presentations and social media. Prospective sellers can peruse detailed accounts of your professionalism and will know what to expect when they list. They don't need to take your word for it. It's in front of them.
Everyone is a brand evangelist for something. Elated vendors will be that for you.
Half and full page options.
Emailers/Letters
As an agent for years with an economics degree accompanying, I know exactly what an agent aims to achieve with direct marketing, along with what to write to achieve it.
Yes, you can probably handle somewhat competent direct marketing yourself. However, it may not be in your best interests to do so.
Dedicating a couple of hours to whip up a detailed letter to your landlords or emailer to your past purchasers, citing clearance rates and recent sales, carries substantial opportunity cost. Lost prospecting time (an agent's bread and butter).
Why it's important to you:
Imagine for a moment.
2 hours' writing time = 35-45 lost calls, 20-30 lost connects, 2-4 lost appraisals.
Of these, two properties list within 12 months, with total commission lost $30,000.
Succinct, clever content for your most valuable clients.
Varying word count.
Tailored quote.
The Essentials
Blogs/Newsletters/SEO Copy
Perfect your passive prospecting.
Be honest, how many times have you searched Google for 'Restaurants near me'? The first names displayed suggest a strong reputation and level of quality.
Your Google ranking is bolstered by posting blogs and newsletters. Priority placement is given to websites that constantly update their feeds with quality content. Not only will your achieve more traffic through searches, it gives additional, engaging points of contact with your prospect base.
Why it's important to you:
Keeping your website active is paramount to lead generation, with blogs being a fantastic way to stay front of Google as well as mind. Add in a compelling monthly email newsletter for your landlords, past purchasers and entire client base and you're professionally prospecting data that would otherwise remain untapped.
Two programmed birds, one digital stone.
Varying word count.
Tailored quote.
Social Posts/Captions
There is more to the text below your posts than you'd think.
A brand's tone and image is crafted through substantial effort and creative vision, requiring consistency to translate to the public. You know exactly how you want the image to come across, but your target may not interpret it how you intend. Business socials are a chore for some, but it's in your best interests to take advantage of this potent persuasive tool.
I set aside a session to create your captions in one sitting, ensuring consistency in your brand's projection of tone and image. Each caption is assigned to an image, carousel, video or story inside a social planner, leaving nothing unorganised.
Why it's important to you:
Attempting to handle your socials alone means thinking up clever captions yourself, which can offer mixed results and be extraordinarily time consuming. This time can be employed far more usefully in your pursuit of prosperity by leaving the social text to me. Posts will always be polished and engaging without critical syntax/grammar errors.
Enjoy the social channel rewards, without worrying about the dull part.
Package options available.
Tailored quote.
Profiles
Drab staff biographies may be the historical norm, but yours don't need to follow suit.
Prospective vendors are the intended audience and projecting proficiency in an engaging manner is a specialty of mine. I ask a variety of questions ranging from your professional background to keen interests and personality type.
Why it's important to you:
A poorly crafted description is every bit as bad as misspelling a prospect's name in an email. Every prospective vendor wants to truly know who they'll entrust the sale to and a professional, flowing biography will let you stand out.
Another weapon for your open home arsenal.
Half and full page options.
Job Advertisements
Candidates want to give you an unbelievable first impression. Why not do the same for them?
It's an employee's market and the reality is this. Job seekers have an abundance of avenues to head down and it's up to the business to persuade. Your first point of contact is an online listing and your primary objective is to pique their interest enough to apply.
Why it's important to you:
The time and money outlay to train your new employee will be worthwhile and you'll have an irreplaceable new team member.
The last thing you'd want is for the perfect candidate to be secured by that agency across the road.
Full and two page options.
